Our team of highly-skilled accountants will set up and manage your digital stack and related workflows to improve and streamline your business operations. In propeller accounting the age of digital transformation, technology companies are moving at lightning speed. It’s critical to have a partner that can provide the foundational infrastructure and guidance to keep you growing at a healthy pace. Propeller’s fractional teams deliver affordable, enterprise-grade teams, tech, and processes to decode contracts, manage burn and dilution, and nail diligence while you build the future.

Professional Services

I launched Propeller Industries in 2008 as it became clear that cloud software and digital documents would make it feasible to decouple financial work from the physical location of each company. We believe that you deserve a financial partner as ambitious and innovative as you are. That’s why we created a culture that attracts and develops the best and the brightest in the business. We look for individuals who share our values and passion for helping entrepreneurs bring their vision to life. Since joining Propeller in 2010, I’ve had the opportunity to serve as CFO and CARES Act advisor to hundreds of venture-stage companies, helping entrepreneurs through the twists and turns of growing (and selling) a business.

• If you’re in the consumer packaged goods (CPG) space, you likely know something about trade spend.
• Finding financial modeling for SaaS companies isn’t difficult—there are countless plug-and-play…
• Our foundation of accounting for startups provides you with visibility into your cash flow, expense management, and more so you can better manage your finances.
• Trust us to get your weekly bookkeeping done while you focus on creating happy clients and customers.
• We take a holistic approach to arm you with financial support, guiding you around corners and giving you peace of mind.

Industry Products

• We look for individuals who share our values and passion for helping entrepreneurs bring their vision to life.
• Fees include phone calls and ad-hoc queries to do with your accounting, GST and tax so there are no extra charges.
• It’s incredibly gratifying to see the impact of working in a multi-client environment where I can deliver exponential value to more founders through shared experiences and learnings.
• Turn financial management from a back-office function into a leading-edge benefit.
• Our team of highly-skilled accountants will set up and manage your digital stack and related workflows to improve and streamline your business operations.
• Every client is unique with different needs so you cannot categorise clients into 3 or 4 fee groups.

So whether you need a single startup accountant or an established team, we’ll ensure your support is curated for your growth targets, business model, and industry. Our foundation of accounting for startups provides you with visibility into your cash flow, expense management, and more so you can better manage your finances. As a fast-growing venture-stage business, you need an agile partner who can support your evolving needs.

• Propeller’s expert teams and specialized reporting help you scale operations, launch protocols, manage portfolios, raise capital, and increase revenue.
• Since we had the right systems and processes in place and an experienced partner like Propeller at Sir Kensington’s, I could focus on other areas of the business that led to our growth and our ultimate sale.
• Propeller Industries is an enterprise-grade financial partner that empowers the most ambitious companies to reach their full potential..
• But when it comes to the reality of startup life, you may have to lean heavily towards one or the other.
• For your business to scale proactively, you need clear, accurate, and updated acounting for startups.
• I’m Jon Gordon and I operate Propeller Accounting.​I’m a QUALIFIED ACCOUNTANT and have gained a unique set of skills and experience over my 20+ years in accounting and commercial roles.

Trusted by 1,000+ Premier Businesses

• The experience is different from any other practice I’ve ever worked with.
• But managing your company’s finances requires multiple skillsets across different roles with inconsistent workflows.
• We offer a broad range of services ranging from CFO-level strategic planning to day-to-day transaction processing through our team of full-time CFOs and accountants.
• Navigate the complexities of growth with the guidance of veteran CFOs who bring deep functional expertise, decades of experience, and 14+ years of industry-based pattern recognition to help your brand succeed.

Each client’s needs vary depending on the stage of their business and at Propeller we are acutely aware of this. We take care of all your accounting and tax related requirements giving you the time to focus on your business. The DTC landscape has transformed over the last several years, and our team has been on the front lines navigating these changes. You can count on Propeller to help you balance cash flow and customer acquisition by leveraging the lessons we’ve learned while serving some of the most iconic e-commerce brands of the last decade. But law firm chart of accounts when it comes to the reality of startup life, you may have to lean heavily towards one or the other. Build financial stability and visibility to move your business forward.

Trust Propeller to help you break down blockchain’s complex financial and regulatory framework and ensure you’re compliant with industry-specific rules and regulations. Propeller’s proprietary crypto financial statements give you unparalleled transparency into your digital asset holdings. Propeller Advisory is an award winning accounting and business advisory firm operating in Melbourne, Sydney, the Gold Coast and Australia-wide. Fees include phone calls and ad-hoc queries to do with your accounting, GST and tax so there are no extra charges. For any services beyond this, we discuss and agree the scope and fee in advance.