“Having Cristiano Ronaldo on YouTube is a win for both the platform and Ronaldo himself,” said Mohan. “For YouTube, the presence of such an influential figure increases engagement and attracts an even larger fan base. For Ronaldo, this is a golden opportunity to expand his personal brand and generate significant revenue.”

Ronaldo’s channel, which reached the one million subscriber mark in just 90 minutes, already has more than 14 million followers, with growth that seems to have no end. According to estimates, creators on YouTube can earn between $2 and $12 per thousand views. With tens of millions of views accumulated, Ronaldo is destined to earn astronomical amounts with his new digital venture.

“Ronaldo’s influence on the digital world is as impressive as his football career,” Mohan added. “He is setting new standards for athletes and celebrities on YouTube, and this is just the beginning.”

Cristiano Ronaldo, meanwhile, celebrated the success of his channel with an emotional video on his X account (formerly Twitter), where he and his children received the coveted YouTube gold plaque for reaching one million subscribers. “Thank you to all the SIUUUbscribers!” wrote Ronaldo, demonstrating his excitement about this new phase of his career.